"AIGLE POSITIVE IMPACT” INITIATIVES ENCOURAGE TO BRING YOUR OWN BAG SUPPORT GREEN ACTIONS THROUGH DONATION TO WWF
“AIGLE POSITIVE IMPACT” INITIATIVES
ENCOURAGE TO BRING YOUR OWN BAG
SUPPORT GREEN ACTIONS THROUGH DONATION TO WWF
Since 1853, sustainability has been at the heart of AIGLE; in last winter, AIGLE turned BLACK FRIDAY into GREEN FRIDAY, to promote responsible shopping behaviour and sustainable fashion; in early 2021, AIGLE as a fashion brand, officially announced its registration in France to become a Purpose Driven company and unveils its purpose, "Allow everyone to fully live experiences without leaving any other trace than those of their footprints... "--- Protecting our planet for a more sustainable future.
AIGLE POSITIVE IMPACT: Doing something good today, for tomorrow.
Through the implementation of the "AIGLE POSITIVE IMPACT" initiatives, AIGLE has three fundamental pillars, including design and manufacture quality products made to last (POSITIVE PRODUCTS), encouraging our customers and employees get involved (POSITIVE PEOPLE) and help preserve nature as it should be (POSITIVE PLANET).
“AIGLE POSITIVE IMPACT” is our response, our commitment, and our optimism to do better. One step at a time.
<AIGLE POSITIVE PRODUCT> This April, AIGLE launches an appealing and responsible capsule collection with French recycled-fashion brand FAGUO. Combines fashion with responsibility, two brands reduce their CO2 emissions and offsets those that remain with using organic and recycled materials, and planting trees in France together.
<AIGLE POSITIVE PLANET> For AIGLE Hong Kong, we also committed with actions and aim to reduce unnecessary waste to protect environment. By encouraging customers to bring their own bag, from 1st April, we will invite customers to donate HK$1 directly to WWF donation box for every paper bag used. All funding collected will be 100% fully donated to WWF-Hong Kong for their environment conservation and education.
The protection of biodiversity is one of AIGLE’s missions to preserve and protect the earth. In particular, the protection of Birds has been supported by AIGLE for many years. This also in consistence with WWF-Hong Kong who manages Mai Po Nature Reserve to provide a staging and wintering ground for migratory birds and for threatened indigenous biodiversity.
In mid-April, AIGLE’s employees are joining the initiative and will be participated WWF volunteer service to support the removal of Mikania (the exotic vine known as “Plant Killer") in Mai Po Nature Reserve, and learn about the importance of biodiversity and its impact on the ecosystem. Through connecting with nature, AIGLE would like to increase public awareness of environmental protection and encourage our employees to practice green living behavior.
Little changes that can make a big difference! Start with changes in daily subtle habits, by bring your own shopping bags when shopping to establish a more environmentally-conscious lifestyle and build a sustainable wardrobe with AIGLE. To protect our planet so we can continue to enjoy it to the full! Together, we can!