FW22 GLOBAL CAMPAIGN - "GO OUT. BREATHE IN.”
AIGLE, THE ICONIC FRENCH OUTDOOR CLOTHING BRAND, INVITES YOU TO RECONNECT WITH NATURE.
We have never aspired so much to be reconnected to nature as we do now. It’s a source of well-being, inspiration, and wonder. With a global campaign from AIGLE this FW22, reminds us of the importance of a deep breath of fresh air in nature and the “almost” supernatural power it has on us.
We poetically amplifies the intensity of the liberating power of nature by capturing that very special moment when you arrive in the middle of nowhere and take a deep breath of fresh air. A breath so intense, so replenishing, so deep that it will be felt throughout the landscape.
With this campaign, AIGLE underlines its brand purpose: allow everyone to live their life to the full, and leave nothing behind but their footprints. AIGLE is working towards providing more sustainable fashion, with 68% of its Fall Winter 2022 collection made from eco-designed products. It is a collection designed for day-to-day life, fashionable and timeless sustainable creations.
To encourage people to go outdoors and get connect with nature, AIGLE has launched 4 themed trams inspired by this campaign. Adding in a breath of nature to the city, and let you slow down your pace and feel the liberating power of nature.