The French Outdoor Lifestyle Brand AIGLE Opens Hong Kong’s first pop-up “#HOTWINTER Experience Store”

from today to 5 November, 2018 A French adventure from Paris to the Aurora Village


2 November 2018, Hong Kong – Since established in 1853, the premium French outdoor lifestyle brand AIGLE has developed its unique clothing and footwear collection for protection in nature with combination of style and functionality. This winter, AIGLE launches the latest advertising campaign micro-film with a unique French humour. The story is set in the cold and chilly Paris, Parisians all queue up to warm themselves with the stylish and functional AIGLE down jacket hung in a bus stop, which is embedded with water proofed and wind proofed functional fabrics such as GORE-TEX or GORE WINDSTOPPER. Even the coldest winter has turned into a “HOT WINTER”!

Join Hong Kong’s first AIGLE pop-up “#HOTWINTER experience Store”

Set off your aurora trip and skiing experience with AIGLE’s latest down jacket

To bring the latest advertising campaign to life so everyone can experience a “HOT WINTER”, the Hong Kong’s first “#HOTWINTER Experience Store” will be opened at Tower 535 (535 Jaffe Road, Causeway Bay) from today (2 November) to 5 November (Monday). Join AIGLE on this wonderful journey from Paris to the Aurora Village and explore AIGLE’s latest winter collection!


Apart from showcasing the latest winter 2018 collection, Hong Kong’s first “#HOTWINTER Experience Store” also features unique activities for participants to experience the functionality of AIGLE’s products. The experience hub opens with the same Parisian setting as the campaign micro-film, where participants can take pictures with the iconic bus stop. The store also features a cold room at 1/F with a temperature as low as a few °C, while enjoying the aurora moment, participants can try on the latest AIGLE down jacket collection, which is embedded with water proofed and wind proofed functional fabrics such as GORE-TEX or GORE WINDSTOPPER, to experience the warmth and functionality in style. The hub also features an exciting VR ski experience where participants can ski freely in a snow-covered and windy environment.


The unique know-how of Aigle is not only applied to its down jacket collection, but also to its signature rubber boots. The kids’ LOLLY POP rubber boot is highly sought after by celebrities’ second generations and the English royal family members. Specially made for this experience hub, the 2m high LOLLY POP blow-up rubber boot installation is a great photo opp for AIGLE fans. And not-to-be-missed is the newly designed “mirror room”, where participants can enjoy the icy adventure with a dazzling kaleidoscopic perspective!