AIGLE, the French brand has chosen a virtual ambassador to present its Virtual Traveller SS21 Spring Collection dedicated to travel in the digital age.

 

A globetrotter and activist, Noonoouri travels around the world. Her Instagram account has hundreds of thousands of followers who stay up-to-date with her everyday through posts about fashion, photo shoots and her environmental commitments. She’s an influencer like any other – except that Noonoouri only exists in the virtual world. Born in January 2018, Noonoouri is an entirely digital character who shares her imagined life on Instagram. She has her own style, personality and convictions: she’s a vegan who believes in sustainable fashion and a more tolerant world.

   

Chosen as the perfect personification of AIGLE’s latest collection, she presents pieces from the collection in images from virtual trips to places like Paris, Hong Kong, Japan and Shanghai.  A virtual voyage featuring monogrammed silhouettes designed for travel and urban getaways that’s perfectly in sync with her vision and imaginary world.