#AIGLE POSITIVE IMPACT

AIGLE officially become a purpose-driven company in 2021, to “Allow everyone to fully live experiences without leaving any other trace than those of their footsteps.”

Protecting our planet for a more sustainable future.

 

To promote responsible shopping habits, AIGLE actively encourages customers to participate in "AIGLE Positive Impact", together to raise environmental awareness and practice sustainability in daily life. Even though AIGLE replaces plastic bags with paper shopping bags, the misuse of paper bags still causes environmental impacts.

 

Therefore, to encourage customers to bring their own bag, an environmental levy of HK$1 will be charged for each paper bag.

 

 

 

AIGLE in Hong Kong extended our cooperation with WWF-Hong Kong last year to participate in "Plastic Is Not Fantastic" campaign in retail operation. Customers can donate the environmental levy or make donation directly into the donation box at our stores, and 100% of the money AIGLE received will be donated to WWF-Hong Kong, to help with environmental conservation projects.

 

Thanks to the massive support from our customers, the project achieved remarkable results. In the past year, the total number of paper bags distributed at our stores has dropped dramatically by 53%. Implying the levy has effectively reduced the consumption of paper bags, and customers are building a habit to bring their own bag when shopping.

 

This coming year, AIGLE will continues the cooperation with WWF-Hong Kong, to promote sustainability and educate the public the habit to BYOB (Bring your own bag).

 

To demonstrate the brand's social and environmental goals for sustainable development, AIGLE has our commitments.

  

AIGLE has committed to:

  • Achieve 50% renewable energy by 2025
  • Achieve 25% sourcing of low-impact raw materials by 2025
  • Reduce unnecessary plastic packaging by 2025
  • Reduce its greenhouse gases by 46% by 2030
  • Replace at least half of the plastic packaging with 100% recycled packaging by 2030

In line with our Positive Impact plan, AIGLE is working towards responsible fashion. To do this, we make our customers aware and make it easier for them to act eco-friendly. To live fully & live respectfully, we believe that instead of pointing the finger, we can change behaviors by raising awareness.